Peter George

Zebra Effect Thwarts Client Attraction Efforts

Have you ever wondered why zebras have stripes? The answer is simple. Zebras have stripes so they have a greater chance of survival. In essence, their most prominent feature is also one of their greatest means of defense. Take, for instance, the Plains... Read >

Lost Shirt, Lost Customer

It amazes me how a company can spend so much money on attracting new customers and spend so little effort, time, or money on keeping them. But this goes on everyday ... even at my dry cleaners. I had been using the same dry cleaners for 16 years. They ... Read >

To Increase Sales, Connect With Your Audience

To increase sales at highly-profitable margins, you must connect with your most profitable target audiences. Better yet, they must connect to with you. You see, it's their choice whether or not to do business with you. However, it's your job to consistent... Read >

Time Management Is a Waste of Your Time

I once read a seemingly-controversial article by Jim Rohn, the highly-respected business philosopher. The article concerned time management -- one of the things many small business owners list as an obstacle to their success. In this article, he says that... Read >

Three Easy Steps to More Referrals

Referrals are like icebergs; you're not seeing a great deal of what is actually there. In the case of an iceberg, ten percent is readily visible, while ninety percent lies beneath the surface. In the case of referrals, you're probably receiving ten percen... Read >

Visibility + Credibility = Profitability

If you are going to a lot of networking events but are not getting the return on your investment of time and money, then you may be missing one critical ingredient. Dr. Ivan Misner, founder and chairman of BNI (Business Network International) and contr... Read >

There's More To Publicity Than Just Getting Your Name Out There

So, you want to get more exposure. That's a great idea, but how are you going to do it? How are you going to get not only more exposure, but also the kind of exposure that results in more business? Too often I hear business owners say, "I didn't make any ... Read >

The Number One Reason You Absolutely Must Have the Lowest Fees

Okay, you've got me; I can't think of a reason that you should consistently have the lowest fees. But I can think of many reasons you shouldn't. In fact, I can think of many reasons you shouldn't even have what would be considered low fees, never mind the... Read >

The Hat Trick Networkers Don't Want to Score

I attended a networking event recently and made several new acquaintances. After speaking to these business owners, I realized that I had witnesses a hat trick. If you're not familiar with the term "hat trick," its original meaning refers to a hockey play... Read >

The Golden Hour Is Critical to Your Success

According to the University Hospital in New Jersey, The Golden Hour is defined as the time period of one hour in which the lives of a majority of critically injured trauma patients can be saved if definitive surgical intervention is provided. The Golden H... Read >

The Golden Rule Is Easily Tarnished

I was giving a presentation about small business marketing recently, and it was very interactive. The audience members asked questions and gave opinions, which is the way I like it. At one point, when we were discussing customer service, one person talked... Read >

The Four-Letter Word That Will Kill Your Marketing Efforts

Comedian George Carlin had an infamous routine where he discussed the seven words you cannot say on broadcast television. Not surprisingly, five of the seven consist of four letters, enforcing the dubious connotation of something referred to as "a four-le... Read >

Success Is a Choice

A good friend of mine, Dick Herron, has a wonderful saying, "Success is a choice ... your choice." He has it pegged. Have you ever wondered why a competitor of yours -- a competitor who obviously doesn't have your knowledge, abilities, or experience --... Read >

So What?

Many of us realize that, to get a buyer's attention, we have to tell them about benefits. As Jack Trout and Al Reis wrote in their best-seller "Positioning," everyone listens to the same radio station, WII-FM (What's In It For Me?). No one really cares ab... Read >

Your Customer Service Sucks!

Okay, hear me out. It's not your customer service that sucks; but as a business advisor and marketing coach, I believe it's the concept of customer service that sucks. And it's because of this fact that those who market themselves by proclaiming they prov... Read >